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what is customer analytics in art

Customer analytics in art refers to the process of using data analysis techniques to gain insights about art buyers and their preferences. It involves collecting and analyzing data on customer behavior, purchasing patterns, demographics, and psychographics, to better understand their preferences and inform marketing and sales strategies. Customer analytics in art is used by galleries, museums, auction houses, and other art-related businesses to improve customer engagement, increase sales, and develop a deeper understanding of their customers. It can also help artists to better target their marketing efforts and create works of art that are responsive to customer needs.